STEP 01 · WE RUN IT
Leads
Ads and outbound, live in two weeks.
Meta ads and outbound go live together, with new creative every 72 hours. Every signup and payment is tracked, so the platforms learn from paying customers, not clicks.
Meta adsOutbound
3,000+ campaigns · 300+ verified reviews
Turn your growth budget into leads, data, paying customers, growth you reinvest, investor-ready numbers and your next raise.
LIVE IN 2 WEEKSFIRST NUMBERS BY DAY 30KNOWN BY MONTH 3MONTHS 4 TO 6THE GOAL · MONTH 6★ AFTER MONTH 6 · YOUR RAISE
Get your free growth playbook. Just drop your email below.
Your playbook lands in your inbox within 24 hours. A plan with targets, not a guarantee.
Trusted by
Your funnel
From first click to a funded round.
Every step is tracked live from day one, so we can see where people drop and fix the right thing first.
New ads every 72 hours, outbound written one company at a time. Tracked live.Hooks tested weekly, and only qualified signal sent back to the pixel. Tracked live.One page, one clear path, in your customers' words. Tracked live.Fewer fields, one question a screen. Tracked live.Current bottleneck. Everyone who stalls gets a follow-up the same day. Tracked live.We map the first session and cut the steps that don't earn their place. Tracked live.Activated users moved up your plans, read against your payback line. Tracked live.Churn and upgrades tracked every week. Tracked live.Stages 01 to 02.Stages 03 to 04.Stages 05 to 06.Stages 07 to 08.
0102030405060708
Ad or email seen
Tracked live
Clicked through
Tracked live
Landed on the page
Tracked live
Started signup
Tracked live
CURRENT BOTTLENECK
Finished signup
Tracked live
Reached first value
Tracked live
Paid
Tracked live
Stayed and paid again
Tracked live
1. Leads
01Ad or email seen
New ads every 72 hours, outbound written one company at a time.
02Clicked through
Hooks tested weekly, and only qualified signal sent back to the pixel.
2. Website
03Landed on the page
One page, one clear path, in your customers' words.
04Started signup
Fewer fields, one question a screen.
3. Onboarding
- CURRENT BOTTLENECK
05Finished signup
Everyone who stalls gets a follow-up the same day.
06Reached first value
We map the first session and cut the steps that don't earn their place.
- CURRENT BOTTLENECK
4. Product
07Paid
Activated users moved up your plans, read against your payback line.
08Stayed and paid again
Churn and upgrades tracked every week.
Fundraising complete
Round closed on proven numbers. The goal.
★ NORTH STAR
Fundraising complete
Round closed on proven numbers. The goal.
↻ The feedback loop: every click, signup and payment feeds back into next week's ads and emails.
Runera: a long form became one question a screen.
Built for founders
You built the product. We'll build the growth.
You're ready to spend on growth but don't want to burn months and budget figuring out what works. We run the same tested playbook every time, so you skip the expensive guessing.
- Live in two weeks, not two quarters.
- Ads, outbound, website and onboarding under one roof.
- Real numbers from the first month.
- A senior team, never a junior account manager.
How we run it
Four steps. Every client.
Leads are step one, not the whole job. We work every stage between the first click and a paying customer, and report on each one every week.
STEP 02 · WE WORK ON IT
Website
A page that sells like your best call.
We audit and rewrite the page your ads land on, so every visitor gets one clear path to signing up, in the words your customers use.
Page auditRewrite
STEP 03 · OFTEN THE BOTTLENECK
Onboarding
Find where people drop, then fix it.
We map the first session and show you exactly where people stop. Everyone who starts signing up and doesn't finish gets a follow-up.
First sessionDrop-off mapFollow-ups
STEP 04 · YOURS, WE ADVISE
Product
One leading feature that gets people in.
Your product stays yours. We agree the one feature every ad and signup leads with, get people activated on it, then move them up your plans. Product work comes once the funnel is green.
Leading featureActivationYour plans
What we'd aim for: a cost per paying customer at or under breakeven in month 1, under your payback line within 3 to 6 months. Targets, not promises.
The four steps
We don't only bring you leads.
We help you keep them, all the way through: ads and outbound, your website, onboarding, and product and pricing.
Stage 1 · We run it
Ads and outbound
New creative every 72 hours, and only qualified signal sent back to the pixel, so the platforms learn from the customers you actually want.
Live ads for Active Reality, Scout and Runera.
Get your free playbook
72hNew creative cadence
‹ Feed1 of 3
Active Reality
Active Reality is coming to Wimbledon. Free-roam VR where you're actually in the game, not sat down watching it. Up to...
‹ Feed2 of 3
Scout
Post a job. Get 400 applicants. Find one person worth interviewing. Repeat. Scout flips it. It finds people on...
‹ Feed3 of 3
Runera
Running 40 cleaners from a WhatsApp group? 📱 Shifts buried under 300 messages. Photos with no time or site on them...
Stages 2 to 4
We own the funnel. You own the product.
Stage 2 · We own it
Website
The page your ads land on is ours: the audit, the rewrite, the build and the testing. You keep shipping product. Every visitor gets one clear path to signing up, in the words your customers use.
One page, one clear path to signing up.
Get your free playbook
We build it. You approve it.
★ North star
Cost per paying customer
$182
Breakeven line $240
Paying customers by week
Funnel, last 30 days
- 48,200Ad seen
- 1,930Clicked
- 412Signed up
- CURRENT BOTTLENECK164Finished onboarding
- 38Paid
Ads against the line
| Ad | Signups | Paying | Signup to paid |
|---|---|---|---|
| Hook A · Founder video | 168 | 19 | 11% |
| Hook B · Before and after | 141 | 12 | 9% |
| Hook C · Free template | 103 | 7 | 7% |
Projections only. Big Shorter Media does not guarantee growth, revenue or results; all figures are illustrations based on stated assumptions.
How we track it
Every client gets a live dashboard.
No static PDF reports. From day one you see what we see: every ad, signup and payment, tracked from first click to paid, updated every day.
- One north starCost per paying customer against your breakeven line, the number we're paid on.
- The whole funnelAd, click, signup, onboarding and payment in one view, with the current bottleneck called out.
- Every ad, judged on paying customersSignups, paying customers and signup to paid rate for each ad, not clicks.
- Updates you don't have to ask forRefreshed daily, a Slack ping for every new signup, and a weekly update before our call.
HOW THE SHARE WORKSILLUSTRATION
Under the line: we earn our shareOver the line: we don't
How we get paid
Paid mostly on the growth we create.
A monthly fee covers the work. On top of that, we take a share of gross profit, but only in months where your cost per customer comes in under the number we agree together. If the ads don't pay for themselves, we don't get the share.
- A monthly fee for the work.
- A share of gross profit, only in months that beat the line.
- The line is set from your own pricing, before we start.
Exact terms come in your proposal, worked out from your numbers.
Proof of impact
Results that speak for themselves.
Real outcomes from campaigns we've run. Results vary by product, audience, offer, and budget.
The team
Who you'd be working with.
A senior team on every account, never a junior account manager.
Nikita
Founder
- Built Big Shorter Media since 2019: 6 owned YouTube channels, 11M+ subscribers, 3,000+ campaigns
- PowerBank Corporation (NASDAQ: SUUN): $25M in projected development value from outbound*
- SalesAPE: 300,000+ emails, $150,000+ pipeline*
- LSE, Economics and Finance
Sergej
Head of Sales
- Investment Advisor (soon-to-be certified)
- Raised millions for real estate funds across the US
- Helping start-ups with fundraising
- LSE alum
- Co-founded Golden Glove, a golf and business network
Chad
Head of Marketing
- Over $1M in ad spend tested and managed on Meta
- Runs media buying and a new round of creative every 72 hours
- Behind Active Reality's 4x+ monthly sales from Meta, at a lower cost per sale
- Meta for Active Reality, Scout, Runera and Bizer
*Outbound Nikita ran in-house before Big Shorter Media.
BSM vs. a typical agency
Stop paying for clicks that never convert.
Get a partner that tracks every customer from ad to payment.
Traditional agency
- Time to live: 4 to 6 weeks
- Coverage: Ads only
- Creative: Monthly refresh
- Optimisation: Manual tweaks
- How you pay: High fixed retainer
- Tracking: Platform metrics
- Reporting: Static PDF reports
BSM
- Time to live: 1 to 2 weeks
- Coverage: The whole funnel
- Creative: New every 72 hours
- Optimisation: Weekly tests
- How you pay: Fee plus a share of the growth
- Tracking: Ad click to payment
- Reporting: Live dashboard
Growth lead
- Time to live: 1 to 3 months to hire and ramp
- Coverage: What one person can run
- Creative: Depends on their skills
- Optimisation: When they have time
- How you pay: Full-time salary and equity
- Tracking: Built from scratch
- Reporting: Their own spreadsheets
Creatives
Some of our creatives.
Scroll-stopping ads made in-house and refreshed every 72 hours. These are our best-performing ads so far.
What clients say
What clients say.
Verified 5-star reviews · 300+ verified reviews over 5 years.
“Working with Nikita has far exceeded our expectations, the videos are engaging, fun to watch and very professional. He's there every step of the way and his communication is excellent.”
siplyalexVerified review“BigShorterMedia has exceeded all my expectations. They produced a lot of video content for my brand and do so very professionally. I can highly recommend.”
dennytravelVerified review“BSM created two excellent videos for my project. Each video covered the various complex elements of the project from a different angle, and they were very professionally produced.”
crawford_copyVerified review“Nikita went above and beyond to understand the scope of my project. He did his research and absolutely nailed it, professional, quick to respond, open to feedback and delivered exactly what was expected.”
cryptotitanVerified review
Sample playbooks
Real playbooks we've built for startups.
Their numbers, three Meta ads, three outbound emails and their funnel. Open the folder to look inside.
- TM
- G
- AA
Sample playbooks
- Tech Monkeys
- GAZUM
- Agent23.AI
FAQ
Questions.
Straight answers on cost, timing, results and who does the work.
A monthly fee plus your ad spend, paid straight to the platform, plus a share of gross profit once you're profitable on the customers we bring in. The fee and your target cost per customer are set from your own numbers, so we work them out with you from your playbook and our calls, not on a page.
Setup takes one to two weeks, then you get real data inside the first month. You will not wait a quarter to learn something.
No. That's the point. We work best with startups that are about to start spending on growth, so the first money goes into a clean test instead of a guess.
No, and be careful with anyone who does. What we commit to is running the tests properly, reading the data straight, and telling you what it says even when it isn't what you hoped. Results vary by product, audience, offer, and budget.
Nikita runs the strategy and the calls. Production, media buying and outbound run in-house on our own team. You are not handed to a junior account manager after the sale.
What a customer can cost you and still pay back, worked from your pricing. Three Meta ads we'd run first. Three outbound emails to real companies that could buy from you. Your funnel, with the one place it's leaking called out. It lands in your inbox within 24 hours.
Free playbook
Get your free go-to-market playbook.
In your inbox within 24 hours: what a customer can cost you and still pay back, three Meta ads, three outbound emails, and the one place your funnel leaks. You keep it whether we work together or not.
- What a customer can cost you and still pay back, worked from your pricing.
- Three Meta ads we'd run first.
- Three outbound emails to real companies that could buy from you.
- Your funnel, with the one place it's leaking called out.
Ready to put $10k+ a month behind growth, ad spend included.