Guides
Practical go-to-market guides for founders. Each one answers a single question with a worked example.
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What should a startup's first month of Meta ads look like?
A week-by-week plan for a startup's first month on Meta ads: tracking first, three angles, new creative every 72 hours, and the one number that tells you it's working.
How do you set up cold email without burning your domain?
How startups should set up cold email: separate sending domains, warmup, low volume per inbox, signal-based lists and short emails that give before they ask.
What do investors ask about cost per customer and payback?
The growth numbers investors ask early-stage startups about: cost per customer, payback period, retention by cohort and a funnel tracked end to end, and how to have them ready.
How much can you spend to get a customer?
Work out your breakeven and payback line from your price, your cost to serve and how long customers stay.