https://bigshortermedia.com/blog Notes for founders on go-to-market, activation and retention, from the team that runs the funnel from the first ad to the paying customer. en Mon, 02 Nov 2026 00:00:00 GMT https://bigshortermedia.com/blog/who-owns-retention-growth-partner-vs-product-team https://bigshortermedia.com/blog/who-owns-retention-growth-partner-vs-product-team Mon, 02 Nov 2026 00:00:00 GMT How a startup and its go-to-market partner split the customer journey: who owns ads to signup, who owns activation and retention, and when spend goes up. https://bigshortermedia.com/blog/what-products-that-keep-customers-do-differently https://bigshortermedia.com/blog/what-products-that-keep-customers-do-differently Mon, 02 Nov 2026 00:00:00 GMT The retention practices behind products that last: value in the first session, one core job, a reason to return, weekly listening and retention before spend. https://bigshortermedia.com/blog/building-the-product-people-stay-in https://bigshortermedia.com/blog/building-the-product-people-stay-in Mon, 02 Nov 2026 00:00:00 GMT A founder product playbook: five answers to write before you build, the shortest path to a first win, a shared tracking plan, launch gates and a weekly rhythm.